Why You Must Add Social Video to Your Marketing Tool Box?
While we all know the importance of video marketing, however over the last 6 months (and even longer) social media video ads have become the single most important investment you can make in your marketing strategy!
There’s a number of reasons for this, first over the past few years, social video has exploded, but as per this post, most notably is due to the rise in screen time while Americans were sheltered in place during the pandemic lockdown.
Below is our go-to-guide on what is social video advertising, why you need it, and how to successfully do it.
What Is Social Video?
What is social video? It’s really pretty simple: social video is a wide-ranging term that refers to videos specifically created for and shared on social media. This can include video ads on Facebook, Instagram, Tik Tok, Twiter, SnapChat and of course Youtube along with others.
What does “created for social media” mean? It means that studies have concluded that marketers have all of about 8 seconds to capture and keep the attention of the prospective audience, or they attention span will take them elsewhere. A video ad created for social media is specifically created for that short social attention span.
How Social Video Marketing Impacts Sales
Social video marketing is where the attention is, but does it translate into ROI? When you think about your social media ad spend, think about this:
- Enjoyment of video ads increase purchase intent by 97 percent and brand association by 139 percent. (Source)
- Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Source)
- 4X as many consumers would prefer to watch a video about a product than to read about it. (Source)
- Facebook users spend 3X more time watching live videos than traditional videos. (Source)
- Videos turn watchers into advocates as 92 percent of mobile video consumers share videos with others while social video generates 1200 percent more shares than text and images combined. (Source)
Choose a Social Video Ads Provider
When it comes to social video advertising creativity and quality is key! There’s one theme that rings true in just about all aspects of life. Cheap things are seldom good, and good things are seldom cheap! For this reason, amateur or homemade videos won’t work.
Your video quality will reflect the quality of your business. What could be more important than how potential clients perceive you before they meet you? It all effects brand perception. As we covered above, you have all of bout 8 seconds to capture and engage your audience. Well, you can’t be successful in achieving that with a video ad that is poor quality, boring and lack luster.
For this reason, it is recommended to partner with a professional social ads marketing partner, however as in any industry not all providers are created equal. You should check out video samples of their work, speak with satisfied business owners who have hired them and let them consult with you on a proper strategy and how they will execute and how they will meet or exceed your goals.
Just as people shouldn’t play doctor and self-diagnose when they’re not feeling well, just because you have a smartphone, doesn’t give you an automatic license to be a video producer. It’s not just about shooting the video, it’s about how the message is delivered, and how to persuade viewers to take call-to-action.
A professional social video ads agency can help you to keep costs to a minimum while giving you the tools you need to attract more customers. Bar none, video has proven to be the most successful way to penetrate short attention spans
Contact Original Video Company for a free “no-obligation” Social Video Ads Discovery session and learn more.