Why Use On Hold Messages If Customers Already Know Everything You Do?
Often times we hear from business owners, “we don’t need on-hold messaging services, because our customers know everything we do.” Really? … Customers know everything you can offer them? Stop reading if at some point in your business life you’ve never heard from customers: “Gee, I didn’t know you also did this or that?”
The truth is, they forget! They haven’t got time to study your business inside and out, and it’s your job to keep waiting customers focused on your business. An on hold marketing message is the perfect way to remind them of all the great reason why they do business with you, and add value to customer interaction.
Callers are one of your hottest prospects, and more times than not they’re ready to buy with their credit card in hand, and order book open ready to make a purchase. We’ve all heard the old adage: what you don’t know won’t hurt you, but in business that couldn’t be further from the truth!
Think about this for a moment. How much extra business are you missing out on from existing customers? … Do you have any idea? Have you ever even thought about it? Message on hold is the perfect medium for cross-promotion to drive more sales. The more customers know about your business, the more likely they are to increasing their spending with you.
Every day that your business goes without having an on hold marketing system in place, means everyday you’re losing out on missed opportunities. What opportunities am I talking about? Well, here are some scenarios that occur daily at almost any business, in any industry. “Sure let me transfer you” – guess what? That caller is placed on hold… “I’ll have to check stock on that item” – guess what? That caller is placed on hold…”I’m not sure if he’s available, let me check?” — And, that call is placed on hold too.
Look at any successful business, sure product quality and customer service need to be rock solid, but marketing is truly the key. On hold messages is like having your very own radio station, but broadcasting only “your” ads. So, what’s a skilled marketer like you going to do next? Forget shotgun marketing techniques! Take a snipers approach by marketing smarter to a targeted audience – your callers on-hold!