Why Ditch Your Boring Voip Default Hold Music for Custom Hold Messaging
The phone system has transformed quite a bit over the last 15+ years with different VOIP service providers popping up like weeds. While these low cost, feature-rich systems are great, however there’s a very poorly, overlooked aspect of this technology – poor on hold music for waiting callers. You see phone providers are in the phone business, not the marketing or customer experience business, which is why there’s little to no focus on the caller experience.
When it comes to customer service, every interaction matters. From the moment a customer places a call to your business, their experience should be seamless and professional. However, one aspect that often gets overlooked is the hold music that plays during wait times. Default hold music can be generic, repetitive, and even irritating to callers.
When was the last time you called a business and found yourself stuck listening to generic, mind-numbing hold music? We’ve all been there, and it’s an experience we’d rather forget. As a business owner, you have the power to turn this frustrating moment into an opportunity to enhance your brand and provide a delightful customer experience.
In this blog post, we will explore the reasons why ditching the default hold music with your VoIP provider is a smart move for your business. Plus, we’ll explore the benefits of customizing hold music for your business and how it can help you leave a lasting impression on your callers.
1. Branding and Personalization:
The default hold music provided by most VoIP systems is often generic and does not reflect your brand identity. By customizing your hold music, you have the opportunity to reinforce your brand image and create a more personalized experience for your callers. With the right hold music, you can set the tone and create a positive impression of your business even before a representative answers the call.
2. Customer Experience:
Nobody likes being put on hold, but it is an inevitable part of customer service. However, by replacing the default hold music with something more engaging and enjoyable, you can turn a mundane waiting experience into a pleasant one. Choose hold music that is soothing, upbeat, or even informative to keep your callers engaged and entertained. This can significantly improve customer satisfaction and reduce the perceived wait time.
3. Professionalism and Credibility:
Default hold music can often sound cheap or outdated, which can negatively impact the perception of your business. By using a VoIP codec to customize your hold music, you can select tracks that sound professional, modern, and align with your brand image. This conveys a sense of credibility and professionalism to your callers, making them feel confident in the service they will receive once their call is answered.
4. Marketing and Cross-Promotion:
Hold music presents a unique opportunity to market your products, services, or upcoming events. Instead of subjecting your callers to generic hold music, consider using this time to inform them about special offers, new releases, or important announcements. By utilizing your hold music as a marketing tool, you can increase awareness and generate interest in your business while keeping your callers engaged.
5. Differentiation and Memorability:
In a competitive business landscape, standing out from the crowd is essential. Customizing your hold music with a VoIP codec allows you to differentiate your business from competitors who still use default options. By choosing unique and memorable hold music, you create a distinct experience for your callers that sets you apart and leaves a lasting impression.
Ditching the default hold music provided by your VoIP system and implementing a custom on hold messaging solution has proven to be the only effective way to enhance your brand image, improve customer satisfaction, and create a memorable experience for your waiting callers. By leveraging hold music as a branding and marketing tool, you can make waiting on hold a more enjoyable and engaging experience. So, take advantage of this opportunity and give your callers something to remember by saying goodbye to the default hold music and embracing customization for those on hold moments.