Home Services Business Video Marketing During COVID-19
It certainly has been a crazy past few months of being quarantined at home. Needless to say, whether for work or entertainment, people are online more than ever. That’s why this is the best time for your home services business to get going with online marketing videos and social video ads.
With the right marketing video content, you can be a helpful resource to your consumers while ensuring your business stays visible and more likely to capture business now and in the future.
Below are a few strategies to achieve successful video marketing during COVID-19
What topics are most important to customers and prospects during this time?
Under normal circumstances it may not always be easy to figure out the right content, however we are certainly not living in normal circumstances. So, let’s figure out where you start? First you need to answer the question: “What should my business be talking about right now?”
In our current state of the world, it’s more important than ever to highlight all the safety precautions you business is conducting. What are you doing to make sure your customers aren’t feeling worried about having you enter their homes? What precautions are you taking overall?
You’ll want to highlight your business’ safety protocols to raise awareness about these tactics and procedures, and put the customer’s mind at ease. In your videos, explain what you’re doing to protect customers’ and employees’ safety in today’s health crisis, and you can even provide visuals by showing the protective equipment your staff is using and demonstrating special methods for interacting with customers and their homes.
And social video ad content can be especially engaging, considering that it gives people a clear visual, and it can also tends to feel more personal.
Yes, you can still sell using video during the health crisis, you just need to have the right approach.
Think about this for a moment, people are at home using all their amenities more than ever. For example, HVAC systems are running longer, plumbing systems are being used more, dishwashers, washer & dryers, and other appliances are all being used to maximum capacity.
And, we all know that sooner or later due to heavy usage, home service systems will break down, or require proper maintenance to prevent equipment failure. You should create a video on the importance of maintenance before, during and post coronavirus.
So, in addition to promoting safety precautions, you can also hone in on the home services that are likely being requested and searched for online. Keep in mind that your prospective customers are searching online for content that will answer their questions.
For example, to capture the attention of people going into Google and searching “how to replace my air filter?” you should consider creating a “how to” on this topic. Why? Well, that viewer who found you as a resource on “how to” is likely to consider you their resource if their hvac systems breaks down and give you a call.
Facebook had an increase of 53% of users in March alone, and that was nearly 3 months ago! … So imagine how much more time people have been spending on it over the past few months. So, your audience is definitely there. Now it’s up to you to create valuable video marketing content that gets your business in front of potential customers.
Video content creation takes time to master, but once you’ve nailed your ideal format and you have an idea of what your target audience is actually responding to, it really is a fantastic resource to add to your company’s marketing tool belt.
With so much uncertainty going on in the world right now, the best thing you can do is make sure your business is there to answer important questions and provide helpful information when it matters most. Video marketing is just one way to do that. If you’re ready to begin video marketing for your home services businesses, then Contact Original Video Company for a free, no-obligation “Video Marketing Discovery Session”.