6 Social Video Marketing Ideas For Any Small Business
We’ve previously provided tips on creating successful videos, and quite frankly, it doesn’t matter whether you’re a single one-man operation, a home based business or have 10 employees, the advantage of video marketing for your small business are huge. Small businesses are usually focused on local customers, and as a result, are often times they’re dealing with less competition in their local markets, than the larger corporations who are competing for clients on a national level.
Due to the increased popularity of using social media as a marketing tool, small businesses who are trying to attract local customers are able to use this opportunity to leverage the power of social video advertising to reach even more target prospects and turn those corresponding leads into successful sales.
A little more than a decade ago, for small businesses, video marketing wasn’t really an option. YouTube wasn’t what it is now and TV commercials were expensive to buy and create. But that was then, and this is now!
Here are six ideas on how to use video marketing to your company’s advantage:
1. Educate Prospects
Particularly for those small businesses that are in the technology sector, many prospects may not know how your company’s products can actually help them. By preparing a video tutorial, one will be able to do a great deal in educating them, by visually showing them why they need your company’s product, and how it benefits them. Consider the power of education in your marketing videos and you will see a drastic increase in sales.
2. Broadcast Your Company Culture
When it comes to branding, half the battle of is showcasing what your company is and what it stands for. Video is a fantastic way of conveying, and promoting your company’s way of being and how it relates to both your products and target consumers. Some examples could be to give a tour of your office or a corporate event. Doing this will allow audiences to get to know your corporate values and trust your brand.
3. New Products Teasers
Nothing entices a consumer more than seeing a preview and then wanting to know more. Video marketing is a great way to engage prospects. If you are releasing a new service or device, advertise it on Facebook or other social platforms with a promotional video. This will get a buzz going about your product and increase sales when your product is released.
4. Trade Shows
Trade shows and conferences present all kinds of opportunities to make video even it it’s as simple as a “here we are and here’s what we’re doing” segment. It’s simply a no-brainer.
5. Showcase Positive Customer Feedback
If you have received a great deal of positive feedback regarding a product, do not be afraid to brag to your prospects. Through using video marketing, your company can interview those who do enjoy your products and use it as an advertisement. This is a great way to gain the trust of prospects and ultimately, build your brand.
6. Current News
Industries are constantly evolving, which is why it is greatly beneficial to educate your prospects and customers regarding these advancements, and how your company is in-touch with remaining on the cutting edge and that your bringing them the latest trends.
With some creativity, social video advertising can be a brilliant way to grow your small business, and there’s never been a better time to make video a bigger part of your marketing strategy. But, while small business may be tempted to use their cell phone to create a video, unless that perfectly reflects your brand image, then it is best to seek the expertise of a video production and marketing agency. Especially if you are a professional brand, such as Doctor, lawyer, CPA or HVAC company then it’s our best advice to put away the cell phone and get professional help.
You need people to take your brand seriously and you need your video to look professional. The more professional your brand, the more professional your video needs to be. And, if you are a luxury brand, your videos need to reflect that too.
