On Hold Messaging Reduces Your Marketing Risk
There are several ways to market your brand. You can go into social media and other online marketing strategies, or you can opt to use the more traditional ways like newsletters, maybe go into TV advertising. Marketing your brand takes a lot of work especially in considering which strategy or tool will work best for your company; you have to make sure that the one you’ve chosen to use will advertise your business to the largest number of people possible.
Recently, many companies have started using on hold marketing to acquaint their customers as well as prospective clients with the products and services that they offer.
On hold marketing works with the use of a professionally-created on hold message that embodies your company’s goal, making sure that the callers get the right kind of service they deserve.
Despite the existence of high-tech and simple technologies to communicate with others, telephones are still believed to be the most convenient way to talk to someone. People still pick-up the phone and would want to discuss with you in person rather than wait for some email or reply from the customer support.
Since it’s inevitable to put to callers on hold, you should provide them with some kind of entertainment. The fact that almost 90% of customers actually hung-up after hearing some silence on hold is not a good sign in business. A big loss awaits for your business when supposed-to-be-interested customers are not attended immediately because they feel like they’re being cut off the line.
One of the biggest benefits that you can get from using on hold messages is that it provides little tidbits about your company while entertaining your waiting callers at the same time. On hold marketing also provides your business the opportunity to introduce new offerings. A top-notch on hold message can add more credibility to your business and makes you look like an authority in the industry by setting you apart from competitors especially those who have not yet discovered the wonders of on hold marketing.
Make the most out of on hold marketing by choosing the right company to work with you in creating the most incredible on hold message in the industry. We at The Original On Hold, Inc. offer a variety of choices from different voices and styles of your on hold message that will perfectly suit your company or brand’s image. Don’t gamble with your advertising dollars, on hold marketing is the closest thing to a sure bet!!!
