Message On hold – The Best Multi-Task Marketing for Your Business
Think about this – It’s the peak season of your company and the number of calls you’ve been receiving all morning is massive. Most calls are attended; however, some callers need to be put on hold. If left waiting for a long time, chances are they’ll hang up on you – worse, they’ll never call back. This situation can be a major problem in your company. How will you be able to minimize or avoid the number of hang-ups?
Here’s another scenario for you –You callers are put on hold. Afterwards, they begin to hear someone talk about your company; they then get wind of products and services, a little something about your company history, and there’s a part about your new promo, too. Good thing you didn’t forget to mention about your recent affiliations and accomplishments – good job!
Now that you’ve introduced the idea to them, they’ll start thinking about the things that you mentioned while on hold. Perhaps they’re thinking about visiting your website, or asking you some questions about the incentive feature you promoted through on hold.
You see, when done effectively an on hold messagecan turn a negative situation into a positive one which will highly benefit your business. Messages on hold is a like a multi-tasking marketing team on your phone line. You can highlight your strengths at the same time providing your customers some basic information about your brand can save time and effort for both of you. It can also improve your credibility which will definitely put you ahead of your competitors.
Can you see how big of an impact creative and informative on hold messages is capable of having for your brand?
For the past few decades, a lot of successful businesses have already benefited from the wonders that on hold marketing can do for your company. With the use of message on hold, you’re giving your callers better customer experience by providing them with worthwhile information while waiting for you on the other line. The customer’s undivided attention is your one time opportunity to put your best foot forward and start promoting your brand’s services.
It doesn’t matter what type of information you tell your customers. Once you tell them something relevant and entertaining, they will appreciate it – that we promise you. Imagine listening to something worthwhile, you’ll most likely not hang-up right away. Instead, you’ll wait for someone to pick-up so that you can ask more questions about the things you just heard.
Allow on hold messaging to work for your brand, and you’ll quickly see amazing results.