On Hold Messages for Dentists: Engage and Educate Callers

On Hold Messages for Dentists: Engage and Educate Callers


ICustom Dentistry On Hold Messaging

Imagine this: a patient calls your dental practice with a question about an upcoming appointment. They’re put on hold, and… the next thing they hear step can make or break scheduling an appointment. Silence on hold? Studies show callers hang-up in less than 40 seconds, of which, 35% then call a competitor. silence. Elevator hold music you say! Awkward, right? This scenario has proven to leave callers feeling frustrated and disconnected. But what if that hold time could be an opportunity to engage your patients, promote your services, and even educate them on oral health?

That’s the power of dentistry on-hold messaging. It’s more than just background noise – it’s a strategic tool to make the most of those in-between moments.

Sample:

 

In today’s fast-paced world, patience can wear thin. When a patient calls your dental practice, the last thing you want is for them to get frustrated while on hold.

Beyond Background Noise:

On-hold messaging goes far beyond simply filling the silence with elevator music. Here’s how a well-crafted message can benefit your dental practice:

  • Reduce Perceived Wait Times: Upbeat music and informative messages make hold times feel shorter, leading to happier patients.
  • Promote Services: Briefly highlight new procedures, cosmetic dentistry options, or other services you offer.
  • Answer FAQs: Address common questions about appointment scheduling, insurance, or billing, freeing up staff time.
  • Educate Patients: Share dental health tips, the importance of regular checkups, or the benefits of specific treatments.
  • Boost Brand Image: Convey a professional and caring atmosphere, reinforcing the positive aspects of your practice.

Crafting the Perfect Message:

Here are some tips for creating on-hold messaging that resonates with your patients:

  • Keep it concise and informative: Aim for messages around 30-60 seconds long, with clear and easy-to-understand language.
  • Maintain a friendly tone: Project a welcoming and professional demeanor that reflects your practice’s personality.
  • Variety is key: Rotate messages periodically to keep things fresh for returning patients.
  • Consider your audience: Tailor your message content to address the needs and interests of your patient base.
  • Call to action: Encourage listeners to schedule appointments, visit your website, or learn more about specific services

The Takeaway:

On-hold messaging is a valuable tool that shouldn’t be overlooked. By partnering with a professional on hold messaging agency, you can transform those hold times into opportunities to connect with patients, promote your services, and create a more positive overall patient experience. So, ditch the silence or elevator music, and let your on-hold messaging speak volumes about your dental practice! Still on the fence? Contact Original On Hold and start our 100% risk free custom on hold demo now!

 

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