Listen Up! Audio Branding Is a Sound Marketing Strategy for Any Business

Post Date: October 25, 2023

Audio branding is the use of sound to define, reinforce and strengthen a company’s identity

Attracting and engaging customers is crucial for any business, and a well-designed brand strategy can make a significant difference. However, in the digital era, with increasing competition and noise, it takes more than visuals and words to stand out. That’s where audio marketing comes in. By leveraging the power of sound, you can create a deeper emotional connection with your audience, enhance brand recognition, and drive conversions. In this article, we’ll explore several ways to boost your brand strategy with the right audio marketing strategies.

Incorporate Soundscapes in Your Branding

Soundscapes are a combination of ambient sounds, music, and voice that create a specific mood or atmosphere. By incorporating soundscapes in your branding, you can convey your brand values, emotions, and personality. For example, if you’re a luxury brand, you may want to use calm and soothing music, while if you’re a tech brand, you may prefer upbeat and energetic music. Soundscapes can be used in various contexts, so be sure to consult with a professional sound designer or use royalty-free sound libraries.

Use Audio Ads and Jingles

While visual ads are ubiquitous, audio ads and jingles can be a powerful way to capture attention and evoke emotions. By using sound effects, music, and voiceovers, you can create a memorable and catchy audio identity that sticks in your customers’ minds. Audio ads and jingles can be used in various contexts, such as:

In-Store
Radio and streaming services
Phone systems and hold music
Events and trade shows

When designing audio ads and jingles, keep in mind your brand personality, target audience, and messaging. Also, consider the tone, tempo, and style that best suit your brand and product.

The Best Strategy for Putting People on Hold

Did you know the number one frustration for consumers is poor service, long wait times and bad caller on hold experience. However numerous studies show the real effectiveness of on hold messaging including:

88% of callers prefer on hold messages vs silence or music
businesses report a 30% increase of offers mentioned while on hold
Callers will wait on hold up to 3 times longer with professional on hold messages

All of this research makes you wonder, though, why the caller on-hold experience delivered by so many companies is still so awful. No one should be subjected to a bad caller on hold experience, not when we know so much about the psychology of waiting. On-hold messaging can be a powerful two-for-one tool for a business. It blends marketing with customer satisfaction. These concepts make on-hold messaging useful and popular.

On-hold messaging lets a business speak directly to its customers and prospects while they’re waiting on hold. As a marketing tool, on-hold messaging can’t be beat. The customer on hold is a captive audience. And unlike with advertisements and commercials, the company has paid nothing to get the customer’s attention. On-hold messaging gives companies a chance to show their stuff and shape attitudes.

Your Phone Systems Auto Attendant and IVR Recordings Your Brands Other Front Door!

Why is it important to have a professional telephone greeting? If you think about, your telephone system and it’s initial greetings act as the “other” front door to your business. It’s what customers get first when calling in, and what happens during this interaction shapes the caller’s perception of your brand.

A well-crafted greeting provides a warm and professional introduction, immediately making callers feel valued and appreciated. This positive first impression can significantly impact how customers perceive your brand and can lay the foundation for a fruitful business relationship.

IN-STORE MUSIC AND MORE

You might not think about it, but in-store music is an important element in a customer’s experience of a brand. Why? Well studies prove what is played inside a store can greatly affect a shopper’s mood, and is different depending on the kind of establishment.

Good in-store music keeps people shopping longer. Custom-produced, over-head, in-store messaging increases shopper interest and encourages purchases.

Not just any music will either. The proper curated music for a lobby is meant to welcome you, for a gym is meant to hype you up, the music we curate for a spa is supposed to relax you

And, it’s not just about the music either! in-store messaging service, you can promote new products, sales, and exclusive offers in real-time, ensuring that your customers are always aware of what’s on offer. It has been proven to create a more pleasant shopping experience for customers, leading to increased dwell time and ultimately, increased sales.

Listen Up! Audio Branding Is a Sound Marketing Strategy for Any Business