Listen Up! Audio Branding Is a Sound Marketing Strategy for Any Business
Audio branding is the use of sound to define, reinforce and strengthen a company’s identity
Attracting and engaging customers is crucial for any business, and a well-designed brand strategy can make a significant difference. However, in the digital era, with increasing competition and noise, it takes more than visuals and words to stand out. That’s where audio marketing comes in. By leveraging the power of sound, you can create a deeper emotional connection with your audience, enhance brand recognition, and drive conversions. In this article, we’ll explore several ways to boost your brand strategy with the right audio marketing strategies.
Incorporate Soundscapes in Your Branding
Soundscapes are a combination of ambient sounds, music, and voice that create a specific mood or atmosphere. By incorporating soundscapes in your branding, you can convey your brand values, emotions, and personality. For example, if you’re a luxury brand, you may want to use calm and soothing music, while if you’re a tech brand, you may prefer upbeat and energetic music. Soundscapes can be used in various contexts, so be sure to consult with a professional sound designer or use royalty-free sound libraries.
Use Audio Ads and Jingles
While visual ads are ubiquitous, audio ads and jingles can be a powerful way to capture attention and evoke emotions. By using sound effects, music, and voiceovers, you can create a memorable and catchy audio identity that sticks in your customers’ minds. Audio ads and jingles can be used in various contexts, such as:
- Radio and streaming services
- Phone systems and hold music
- Events and trade shows
When designing audio ads and jingles, keep in mind your brand personality, target audience, and messaging. Also, consider the tone, tempo, and style that best suit your brand and product.
The Best Strategy for Putting People on Hold
- 88% of callers prefer on hold messages vs silence or music
- businesses report a 30% increase of offers mentioned while on hold
- Callers will wait on hold up to 3 times longer with professional on hold messages
On-hold messaging lets a business speak directly to its customers and prospects while they’re waiting on hold. As a marketing tool, on-hold messaging can’t be beat. The customer on hold is a captive audience. And unlike with advertisements and commercials, the company has paid nothing to get the customer’s attention. On-hold messaging gives companies a chance to show their stuff and shape attitudes.
IN-STORE MUSIC AND MORE
You might not think about it, but in-store music is an important element in a customer’s experience of a brand. Why? Well studies prove what is played inside a store can greatly affect a shopper’s mood, and is different depending on the kind of establishment.
Good in-store music keeps people shopping longer. Custom-produced, over-head, in-store messaging increases shopper interest and encourages purchases.
Not just any music will either. The proper curated music for a lobby is meant to welcome you, for a gym is meant to hype you up, the music we curate for a spa is supposed to relax you