How Restaurant On-Hold Messages Help to Increase Profit

How Restaurant On-Hold Messages Help to Increase Profit


Don’t Let Your Restaurant Callers Get Hangry on Hold: How On-Hold Messages Saves the Day!

In the digital age, many might assume phone calls are a relic of the past. But for restaurants, phone inquiries remain a key customer touch-point. From reservations and takeout orders to menu inquiries, phone calls translate to hungry patrons. The challenge? “Hold times.”

While placing callers on oh hold is inevitable,  providing a poor caller on hold experience can be detrimental to your business. Here’s why restaurants need on-hold messages, and how they can be a game-changer:

Silence Speaks Volumes (and Not in a Good Way)

Studies show that “over 85% of callers prefer on-hold messages to silence.” Imagine it: silence creates confusion. Did the call drop? Are they forgotten? On-hold messages assure callers they’re still connected, reducing frustration and call abandonment.

Transform Those Waiting Ears into Loyal Customers

Customers on hold are a “captive audience” with nowhere else to go (for a short while, at least). This presents a golden opportunity to connect and convert. Leverage on-hold messages to:

  • Reinforce Brand Identity: Briefly highlight your restaurant’s unique selling points, signature dishes, or core values.
  • Promote Current Specials:  Is there a happy hour deal or a limited-time menu item? Get the word out while they wait!
  • Drive Online Engagement: Encourage listeners to visit your website for full menus, online reservations, or upcoming events. Include your website address or a short, memorable call to action (CTA).

The Takeaway: Craft Your On-Hold Advantage!

On-hold messages are a powerful tool for restaurants that’s not to be overlooked! By creating informative and engaging messages, you can transform those hold times into opportunities to connect with customers, boost brand awareness, and ultimately, drive sales.

So, ditch the silence, beeps or elevator music and craft a winning on-hold message that keeps your restaurant on top-of-mind for hungry callers looking for their next great meal!

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