Got Staffing Problems? Hiring Your Most Reliable Employee Is Right At Your Fingertips!
Most U.S. Business Are Still Suffering a Staffing Crisis Three Years After the Pandemic
A major staffing crisis has been in effect now ever since the COVID-19 Pandemic began back in 2020. In fact, while the pandemic has led to increased demand for goods and services, businesses still struggle to keep up as they face a variety of challenges in hiring and retaining qualified staff nearly three years after the global pandemic.
What if we told you that your most highly qualified and valuable staff member may be right at your finger tips?!?! … If presented the opportunity, would you hire a great sales person, a highly effective customer service representative and a fantastic brand ambassador all rolled into one? What if I told you that this awesome superstar employee never takes a break, never calls in sick, never takes a day off and never asks for a raise. Your new superstar staff members name is – “On hold messaging!!”
Why On-hold Messaging?
On-hold messaging is an underutilized yet effective tool that small businesses can leverage to boost customer engagement and drive growth if you need more budget to hire staff. As the world becomes more digitized and fast-paced, customers expect instant answers, and on-hold messaging provides small businesses with an opportunity to keep them engaged and informed while they are on the phone.
Benefits of On-hold Messaging
Here are some of the major benefits of on-hold messaging for businesses. Where they can invest less and run a business more efficiently:
Reach a Highly Targeted Audience:
One of the primary benefits of on-hold messaging is that it targets a captive audience. When customers are on hold, they are actively seeking information or assistance from your business. By providing relevant and valuable information during this time, you can build trust and credibility with your customers, and increase the likelihood of converting them into loyal customers. For example, you can inform them about a new product or service or provide helpful tips that align with their interests.
Promote Special Offers:
On-hold messaging can also be used to promote special offers and discounts, which can be a powerful way to drive sales and boost revenue for businesses. Limited-time offers, and flash sales are great ways to encourage customers to take action and make a purchase. This can be especially effective for businesses that rely on seasonal sales to drive revenue.
Share Important Updates about Your brand/business:
In addition to promoting products and services, on-hold messaging can also be used to provide customers with important information, such as business hours, location, and contact information. This can help businesses improve customer service and reduce the number of calls they receive asking for basic information, saving them time and resources. Furthermore, you can provide information on the current safety protocols or measures in place during the pandemic or other global crises to help keep your customers informed.
Improve Customer Experience:
Personalizing the customer experience is also crucial for small businesses, and on-hold messaging can be an excellent tool for achieving this. Businesses can create a more relaxed and enjoyable on-hold experience for customers by using a friendly and conversational tone. Personalized on-hold messages can help establish deeper connections with customers and increase their likelihood of returning to your business.
The key advantage of on-hold messaging for businesses is its cost-effectiveness. Unlike traditional forms of advertising, such as TV or radio ads, on-hold messaging is relatively inexpensive to create and update.
In conclusion, on-hold messaging is a powerful tool for small businesses looking to grow and engage with customers. By providing valuable information with custom hold messaging solutions, promoting special offers and personalizing the customer experience. , Furthermore, its cost-effectiveness makes it valuable to any business’s customer engagement strategy. Still on the fence? Give the Original On Hold’s risk free custom on hold demo trial a test spin, and hear what your brand can sound like – 100% completely risk free!