Giving Your Brand a Sound Make Over
Wikipedia’s definition a makeover; is a term applied to changing one’s appearance, sometimes through cosmetics. Now this business image makeover isn’t always just about the cosmetic look of your brand.
If you’re going to invest in the cosmetics to assure that you’re projecting a positive brand image, then you had also best be sure that you’re taking the necessary steps to deliver a great customer experience. Why? Because as the saying goes, “ even if you put lipstick on a pig, it’s still a pig”!
Making improvements to make your business better is a conscious choice. It is a continuing challenge to maintain a high level of profitability. Part of the process of making your business better can often times start with a brand image makeover. This includes evaluating, and implementing proven methods and techniques to make your brand stand-out. If you have the most creative logo, best looking website and prettiest storefront sign, it can all be for not if you come up short on the customer experience.
Where do most businesses fall short? In their telephone brand image and the caller experience. As professionals in the audio image industry, we strongly encourage you to closely examine your operating procedures, and let us show you ways to how to enhance your brand image, improve the caller experience and increase revenue while keeping expenses to a minimum.
Here are a few simple steps to achieve a “sound” brand image:
Communicate using a human voice
Always use a human voice to communicate your brand. Not only is it more relatable, customers will find it approachable. A computerized voice on recordings is very straightforward. With a human voice, you can tailor your message depending on how you would like to project your company.
Add a Message on Hold program
Customers on hold are captive audience. Make use of those few minutes to inform callers about promotional events happening in your company or simply give them information such as links to your website, social media accounts, or email. Not only are you reducing the average hold time, but you are also entertaining them.
Improve your in-store experience
Most people are attracted to visually appealing presentation. Add an overhead music to your store to keep them entertained while shopping. Remember music not only sets the mood, but it also influences shoppers and buying habits .
Show your professionalism on recorded voicemail
When it’s not possible for us to take calls, the common practice at most businesses is to use voicemail. Use a properly written script and clear recording for your voicemail greeting. Professionally made voicemail helps improve your image and it is the first impression you make to people.
Get a Professional Auto attendant greeting
Automated attendant systems have become the norm when calling into most businesses, and this is a big area where businesses fall short on image. Often times they let the phone installer records the messages, or they elect an employee be the voice of their auto attendant system. Look, as you know image is everything, and you wouldn’t put a handmade welcome sign on your front door, would you? So, then why have an amateur be the voice of your brand. Often these are first time callers to your business. Is that the image you really want to give? Having a warm, friendly and professional voice for custom auto attendant greetings just simply makes your business seem more professional.
So there you have it! These are just 5 simple scenarios in which you can give your business a sound makeover.