“Dead Silence On Hold Is the Silent Business Killer that’s Bad for Business”
With businesses paying more attention to wait times and customer experience, it’s more important than ever for companies to ensure that they have the right technology solutions to meet their customers’ needs. Dead silence on hold is one of the most frustrating experiences a customer can have when interacting with a business.
When customers call a company, and when they are placed on hold with no sound or music, it can lead to a negative customer experience that can cause them to hang up, resulting in wasted ad spend for that inbound caller as well as and lost potential sales which negatively impact your bottom line.
In this blog post, we’ll explore why dead silence on hold is bad for businesses and what you can do to prevent it.
1. It creates a negative customer experience
Dead silence on hold is an uncomfortable experience for customers. It makes them feel disconnected from the business and can lead to feelings of frustration and impatience. This negative experience can ultimately damage your customer relationships and lead to lost business.
2. It wastes customer time
When customers are placed on hold with no sound or music, it can feel like an eternity. This wasted time can be frustrating and can lead to customers hanging up before their issue is resolved. This can ultimately lead to lost business and a damaged reputation.
In fact, research conducted by Velaro on 2,500 customers showed that almost 60% of customers waiting on hold for less than one minute would hang up
3. It misses an opportunity to promote your brand
When customers are on hold, it’s an opportunity to promote your brand. With custom on-hold messaging, you can share information about your products and services, promote sales and specials, and provide valuable information to your customers. Dead silence on hold misses this opportunity and fails to engage your customers.
4. It can lead to a negative perception of your business
When customers experience dead silence on hold, it can lead to a negative perception of your business. Customers may perceive your business as disorganized, unprofessional, and uncaring. This can ultimately lead to lost business and a damaged reputation.
In conclusion, dead silence on hold is bad for businesses. It creates a negative customer experience, wastes customer time, misses an opportunity to promote your brand, and can lead to a negative perception of your business. So, what can you do to prevent dead silence on hold? Try our custom on-hold messaging risk free demo trial and drop the dead silence and start engaging your customers today.