On Hold Advertising

Why Your On Hold Messages Should Be an Ongoing Strategy!

  Seasoned companies have a deep understanding and appreciation for marketing. Take McDonald's for example. McDonald's is one of the most recognized brands in the world, but they nevertheless spend billions of dollars every year on their marketing efforts. On the other side of the...

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Why Dead Silence for Callers On Hold Is a Costly Problem!

  A customer calls your business. A busy staff member answers the phone and quickly places the caller on hold while they get the information, person, or time the caller needs.  This scenario is a common situation... but it can quickly go wrong.  Business owners,...

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Creative Copywriting Adds Value to On Hold Messages

  The value of good on hold message copywriting can be hard to asses. It’s not a tangible thing, and often times you can’t really measure it. But its value goes way beyond just words on paper. Good copywriting can enhance your clients’ trust in...

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How to Keep Your On Hold Messages Sounding Irresistible!

  When callers are placed on-hold at your brand, what impression do they get? Do you give them the cold shoulder with the silent treatment? Do they get annoying radio station static or perhaps vulgar content from radio dj's? How about irritating funeral parlor music?...

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5 Ways On Hold Messages Increase Sales For Businesses

  Unless you've been living under a rock, you’ve heard countless times that, today’s marketing techniques are all about engagement. Businesses are focused on engaging customers through a variety of channels including mobile, online, digital and social. But, they seem to be ignoring, and failing...

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Using Music In Your Marketing Makes Your Brand Sound Better

According to the Harvard Business Review study, “There’s one powerful branding tool that has been generally overlooked, and perhaps undervalued by most marketers: “Sound!” The strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference,...

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HVAC On Hold Messages Increases Maintenance Agreement Sales

Let’s talk service maintenance agreement sales… if you own or manage an HVAC company, you gotta love them! Lots and lots of agreement sales. If you think about it, when customers purchase maintenance agreements, they’re essentially paying you money every month to come back...

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Gobble Up These November Message On Hold Advertising Ideas!

November is a reminder that the year is nearly complete. Work gets a little slower, the weather a little cooler … But, don’t be a “turkey” and stop your marketing advancements! Remember, every little bit counts! November can offer many opportunities for small businesses, and...

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