In Store Music

Legal Hotel Background Music or Else Pay The Piper!

  While the customer experience may seem alien to some businesses, there’s one industry in particular which practically invented the concept – the hotel industry.  Positive guest experiences are  considered the number one criteria that travelers use to select hotels – far outweighing price and...

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Does Your In-Store Business Music Fit Your Brand Identity?

  Why is strategic integration of music so essential for brands? In the experience economy, people no longer buy a service, but an experience, which provides memories or sensations engaging individuals in a personal way. Music can affect customers in many different ways. It can...

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Does Your In-Store Music Need an Atmosphere Upgrade?

  Music is a very personal choice. Some of  us like pop, rap or country, while others prefer rock, jazz or classical. Because music tastes vary when it comes to music in your business, never, I repeat, never choose music based on your personal preference....

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Is Your In-Store Music Playlist Ready For Summer?

  Now that Memorial Day is far behind us, the graduations are over and Father’s Day has come and gone and that can only mean one thing - summer time has officially begun! It’s time to make sure your in-store music strategy is ready for...

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In Store Background Music Influences The Customer Experience

In-store background music plays an integral part of your brand identity, but many businesses aren’t using background music to their full advantage, or perhaps even at all.  When used strategically, the music played at a retail store, spa, restaurant, hotel, etc can have a positive effect...

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Using Music In Your Marketing Makes Your Brand Sound Better

According to the Harvard Business Review study, “There’s one powerful branding tool that has been generally overlooked, and perhaps undervalued by most marketers: “Sound!” The strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference,...

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