audio branding

Do Your Auto Attendant Recordings Match Your Brand Image?

  Auto attendants are a necessary feature for your business phone system. When optimized, your auto attendant can be highly beneficial to both your business and your customers. However a surprisingly large number of businesses have inconsistent, and poorly recorded auto attendant greetings on their...

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The Complete Guide for Background Music At Your Business

  Most businesses play music.  But, there’s more to creating the right musical (and customer) experience than throwing together a few of your favorite tunes on a playlist.When opening a restaurant, bar, retail store, or other brick and mortar business, background music is an important...

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5 Things to Know Before Buying Custom On Hold Messages

    It's true that many companies get the caller on hold experience wrong! Some businesses still force callers to wait in dead-silence, thus ignoring prospects and customers instead offering "value" during the time in which you've asked them to wait. Others play the horrible default...

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How to Amplify Your Brand With Music

  Are you familiar with, or have you ever heard the term "Sonic Branding"? ... Sonic Branding (also known as Sound Branding, Audio Branding, Sonic Identity... and many other names!) is the strategic development and deployment of a brand's unique audio assets leveraged consistently across...

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Business Background Music Elevates Customer Experiences

  Sensory experiences are a crucial part of modern marketing, and music plays a major role as it not only affects customers’ moods, but when you have right background music, you can enhance consumer experience and create a positive emotional connection to your business. Most business...

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Auto Attendant Recordings Are An Overlooked Touch Point!

  Have you ever called a business, and hung up because the automated attendant system recordings were poor quality, too confusing or intricate? Better yet, have you ever called your own business to see exactly what the caller experience is like? We've all heard the saying...

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Auto Repair Shop On Hold Marketing Ideas to Boost Business

  For most auto repair shops, the daily focus is on fixing cars, not generating aggressive marketing plans. However, the auto repair industry is notoriously volatile. When the economy weakens, even faithful customers will put off bringing in their vehicles for service. Because of this,...

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In-Store Music & Messages Improve the Customer Experience

  Retailers, restaurants, hotels, salons, day spas and healthcare providers usually invest a lot of effort, and marketing dollars to present a positive customer environment by creating an engaging, comfortable, and unique atmosphere in their store, establishment or waiting room. But, there may be an...

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Branding Phone Menu Recordings For Customer Interactions

  These days you hear quite often about the importance of "brand consistency" across all channels, online, digital, social, etc.  - but what does your phone system menu prompts and automated greetings say about your brand? Are you paying any mind as to whether or...

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